The Impact of Entrepreneurship Television Programs on Entrepreneurial Intentions: The Mediating Role of Family Support

In today's dynamic world economy, traditional business approaches no longer meet the needs of market survival, growth and profitability, and entrepreneurship is presented to families, institutions, and individuals as a necessity. One of the main concerns is to create productive employment for young people in the country, which requires the necessary platform for entrepreneurship. The favorable environment within the family and the accompanying media, especially television, allow children to break through their defective habits and beliefs in order to change their thinking and practice in the entrepreneurial process. Given the pervasiveness of television after family and government institutions, it can have an undeniable role in fulfilling this vital mission. This paper, with a quantitative approach, examines the impact of entrepreneurship television programs on entrepreneurial intentions through the mediation of family support. Data were collected using a questionnaire with cluster approach from 4 districts of Tehran and 346 residents. Data analysis was performed using structural equation modeling approach using LISREL software. The findings of the study indicate that the entrepreneurial content of the television programs directly influences entrepreneurial intentions through individual attitudes, family support, subjective norms, and perceived behavioral control. The impact of social content on entrepreneurial intentions has also been mediated and confirmed through individual attitudes, family support, subjective norms, and perceived behavioral control.